UxStart Program

From Great Idea to Successful Startup

We Developed the "axis system" an effective process that meets the four needs that turn a great idea into a successful startup.

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Let's see how it works

Your way.

Our approach.

Nafca group is a partnership between Ron Navon – expert in
Branding and UI and Hila Leizerovich – expert in strategy and UX.

Together we developed the "axis system" an effective process
that meets the four needs that turn a great idea into a successful
startup:

How will they Experience you?
How will they Find you?
How will they Remember you?
And most important of all, How will they Connect with you?

NAFCA'S STAFF.

IS YOURS.

With the "axis system", Nafca's staff have led dozens of startups such as WORLDCOM FINANCE, RAPPID IMAGE, ANNOTO and ANDI UA, at all stages of development, to success and development of strategy-based products while constructing and sharpening their business models.

Our ability to bring the business model to fruition through the user interface experience and the branding process ensures that you will have a more profitable interface. We provide your startup with the tools to approach investors and to penetrate the market.

SOLUTIONS

FOR STARTUPS

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PRESENTING

YOUR

INITIATIVE TO

INVESTORS

The fifteen minutes that the entrepreneur has to present in front of an investor is the end of a significant process that we go through with the startup to find and build your project's strategic core, so that you will know how to respond to the four needs in the "axis system" and be able to present your product as attractive and ready for investment.

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BRANDING

Once the target audience and business goals are in place, we design a new language that colors and personifies your product and provides it with a unified expression on all platforms, with the ability to develop new messages and products in future. The branding process is clearly reflected in the presentation for investors and the UI of the interface and enables the investor to sense that the brand is ready to penetrate the market.

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UX-UI INTERFACE

BUILDING

Intended for startups that want to go from the investment stage to developing the working interface. Defining the user experience by exploring the needs of users, their surfing habits and how they feel about the interface. A correct definition process increases the effectiveness of interface users and draws conversions (inquiries) that advance sales.

During the work process we will create a perfect fit between the business goals of the product and the needs of the target audience, while constructing a system of concepts based on a visual language that triggers feelings and emotions that you want associated with your company and product.

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UX-UI

CONCEPT

To make it possible to experience the potential of the product in the most tangible way, we structure and design the opening screens of the interface with an emphasis on a quality user experience that will lead the surfer to experience the goals for which the interface was created. Expressly created for startups at the beginning of their way, that have not yet begun development or that are in the MVP stage, and want to present their product to investors in the best possible way.

PITCH MASTER

The way that an investor will experience your product greatly depends on how you succeed in presenting it. We will give you the tools to create meaningful connections with potential investors and make the best possible impression on people who can connect you with your investor.

Rinat Gershfeld, Pitch Master, an expert in messaging and persuasion, will guide you personally in all the tools and skills that startup leaders need to give you the maximum benefit from the Pitch Master process.

PITCH
CONNECT

PITCH
CONNECT

PITCH

Elevator Sentence – 5 focused seconds that explain the problem
Elevator Speech – 20 seconds to two minutes of focused explanation: the problem, your solution and how it fits the market
Pitch/Deck – Main presentation for investors – 10 minutes/30 minutes

As part of the program, you will receive access to our network of connections with investors in the field. We will connect you with startup tech advisors, managers of tech-up meetings and experts in mergers and acquisitions who will accompany you to meet investors. We will, of course, be with you throughout the process.

In cooperation with